AI Roadmap Workbook for Non-Technical Business Leaders
A clear, hype-free workbook showing where AI can actually help your business — and where it won’t.
Dev Guys Team — Smart thinking. Simple execution. Fast delivery.
Why This Workbook Exists
In today’s business world, leaders are often told they must have an AI strategy. AI discussions are happening everywhere—from vendors to competitors. But business heads often struggle between two bad decisions:
• Accepting every proposal and hoping it works out.
• Declining AI entirely because of confusion or doubt.
It guides you to make rational decisions about AI adoption without hype or hesitation.
You don’t need to understand AI models or algorithms — just your workflows, data, and decisions. AI should serve your systems, not the other way around.
Using This Workbook Effectively
Work through this individually or with your leadership team. The purpose is reflection, not speed. By the end, you’ll have:
• A prioritised list of AI use cases linked to your business goals.
• A visible list of areas where AI won’t help — and that’s acceptable.
• A realistic, step-by-step project plan.
Treat it as a lens, not a checklist. If your CFO can understand it in a minute, you’re doing it right.
AI strategy is just business strategy — minus the buzzwords.
Starting Point: Business Objectives
Start With Outcomes, Not Algorithms
Too often, leaders ask about tools instead of outcomes — that’s the wrong start. Non-technical leaders should start from business outcomes instead.
Ask:
• Which few outcomes will define success this year?
• Where are mistakes common or workloads heavy?
• Which decisions are delayed because information is hard to find?
AI is valuable only when it moves key metrics — revenue, margins, time, or risk. Ideas without measurable outcomes belong in the experiment bucket.
Start here, and you’ll invest in leverage — not novelty.
Understand How Work Actually Happens
Understand the Flow Before Applying AI
AI fits only once you understand the real workflow. Simply document every step from beginning to end.
Examples include:
• New lead arrives ? assigned ? nurtured ? quoted ? revised ? finalised.
• Customer issue logged ? categorised ? responded ? closed.
• Invoice issued ? tracked ? escalated ? payment confirmed.
Every process involves what comes in, what’s done, and what moves forward. AI belongs where the data is chaotic, the task is repetitive, and the result is measurable.
Step 3 — Prioritise
Score AI Use Cases by Impact, Effort, and Risk
Choose high-value, low-effort cases first.
Think of a 2x2: impact on the vertical, effort on the horizontal.
• Quick Wins — high impact, low effort.
• Reserve resources for strategic investments.
• Minor experiments — do only if supporting larger goals.
• Avoid for Now — low impact, high effort.
Always judge the safety of automation before scaling.
Your roadmap starts with safe, effective wins.
Balancing Systems and People
Fix the Foundations Before You Blame the Model
Without clean systems, AI will mirror your chaos. Ask yourself: Is the data 70–80% complete? Are processes well defined?.
Keep Humans in Control
Keep people in the decision loop. As trust grows, expand autonomy gradually.
Avoid Common AI Pitfalls
Learn from Others’ Missteps
01. The Shiny Demo Trap — getting impressed by flashy demos with no purpose.
02. The Pilot Problem — learning without impact.
03. The Automation Mirage — expecting overnight change.
Fewer, focused projects with clear owners and goals beat scattered enthusiasm.
Working with Experts
Non-tech leaders guide direction, not coding. Focus on measurable results, not buzzwords. Expose real examples, not just cloud infrastructure ideal scenarios. Clarify success early and plan stepwise rollouts.
Ask vendors for proof from similar businesses — and what failed first.
Signals & Checklist
Signs Your AI Roadmap Is Actually Healthy
You can summarise it in one slide linked to metrics.
Your team discusses workflows and outcomes, not hype.
Pilots have owners, success criteria, and CFO buy-in.
Essential Pre-Launch AI Questions
Before any project, confirm:
• What measurable result does it support?
• Is the process clearly documented in steps?
• Is the data complete enough for repetition?
• Where will humans remain in control?
• How will success be measured in 90 days?
• If it fails, what valuable lesson remains?
The Calm Side of AI
AI done right feels stable, not overwhelming. It’s not a list of tools — it’s an execution strategy. True AI integration supports your business invisibly.